Click Here – Brad Rossini Resume

SUMMARY

Marketing professional with extensive experience in corporate messaging, product strategy and project management. Proven record of developing and executing successful marketing and product strategies while also managing internal and external relationships. Excellent communicator, motivator, collaborator, and leader.

AREAS OF EXPERTISE

  • Corporate branding and messaging
  • Creative and technical copy writing
  • Interactive sales tools
  • Visual layout and art direction
  • Direct marketing, email & social media
  • Blogs, newsletters, email, video editing
  • Mac, PC, Adobe Illustrator and InDesign
  • Market and competitive research
  • Customer analysis & user personas
  • Business case creation & requirements
  • Product strategy and collateral
  • Product roadmaps and priorities
  • Pricing strategies and packages
  • Product performance and metrics

ACCOMPLISHMENTS

Interactive Marketing

  • Created interactive sales playbook for Ping Identity, including product messaging, customer conversation roadmaps, visual layout, art direction, programming and project management.
  • Developed numerous interactive tools for CenturyLink Business division including video scripts, interactive PDFs for sales, email messaging and industry grabber statistics.
  • Re-wrote product messaging for Freestyle Systems, include website user experience direction.

Product Management

  • Managed B2B product roadmap supporting $16M in division revenue while leading numerous cross-functional teams and collaborating closely with engineering, marketing, account management, training, legal, client services, stats, sales operations, and accounting teams.
  • Managed the creation of interactive sales tools for a highly successful banking-focused vertical launch for CenturyLink Business, including creative team, client and printer management.
  • Completed full product launch of a cross-product suite supporting the top company strategy resulting in incremental revenue of $400K in the first year across six industry verticals.


PROFESSIONAL EXPERIENCE

Ecollective, Inc.; Denver, CO 2011-2012

Marketing and advertising agency covering everything from strategy to design, including branding, media and interactive projects.

Interactive Marketing and Project Manager

Market research, corporate messaging and project management of interactive projects.

  • Created interactive sales playbook for a major product launch for Ping Identity, including product messaging, customer conversation roadmaps, layout, art direction, programming and full project management responsibilities.
  • Developed interactive tools and full project management for CenturyLink Business, including interactive PDFs for sales, email messaging and video scripts.
  • Created client proposals and concepts for interactive marketing projects, most of which were won over other competing agencies.
  • Developed messaging, programming and layout for interactive tools used for sales training, product overviews, technical resources and industry research for various clients.

Rossini Marketing; Denver, CO 2010-2011

Consulting and marketing solutions for businesses looking for product marketing material, messaging and branding, website content creation, blogging, and social media marketing strategy/execution.

Marketing/Product Consultant

Product marketing, web content, and online marketing services for four unique businesses.

  • Freestyle Systems: salon industry technology leader – Created product messaging for new website along with social media strategy and training to marketing team.
  • The Slanket: the original blanket with sleeves – Managed all social media marketing and execution including full Facebook fan page redesign, Twitter, product blogging, video, and nonprofit donations.
  • Children’s Hope Fund: nonprofit – Manage all social media marketing and execution with video production, Twitter, Facebook updates, email campaigns and fundraising events.
  • No School Choppers: Custom motorcycle parts manufacturer – Facebook fan page design, social media strategy and execution, SEO, Google Analytics, website layout direction and video production.

Abacus, a Division of Epsilon; Lafayette, CO 1999-2010

The direct marketing industry’s first and largest cooperative transactional database and division of a full-service marketing firm that includes consumer database marketing, email, and consulting solutions.

Product Manager (2008-2010)

Managed all B2B products for $16M division and led the release of a new multi-product solution which integrated products across two business units and increased revenue across all markets.

  • Led product roadmap for B2B division and promoted to lead a full cross-product launch supporting the company’s top strategy to cross-sell products from acquired business unit.
  • Created product marketing collateral and sales tools including pricing promotion material, case studies, sales presentations, pricing calculators, client newsletter, and other marketing material.
  • Directed development of new database reporting tool giving visibility to weekly, monthly, quarterly, and yearly trends for hundreds of data points across the 4.8 billion business transactional file.

Sr. Project Manager and Sales Engineer (2007-1999)

Led B2B new product initiatives and managed direct marketing campaigns of largest B2B clients.

  • Managed research projects for numerous system enhancements and new product initiatives including results analysis software enhancements and business firmographic analysis reporting.
  • Managed the direct marketing campaigns of the largest B2B clients by providing order management services utilizing statistical modeling to predict prospective buyers and optimal loyalty buyers.
  • Delivered training on technical job functions, software, file manipulation, and results analysis.

EDUCATION

Bachelor of Business Administration, University of Massachusetts; Amherst, MA

  • Major in Marketing, Minor in Psychology / President of UMass Snowboard Club & Team

Professional Development

  • Power Messaging training; Corporate Visions; Denver, CO
  • Practical Product Management certificate; Pragmatic Marketing, Inc.; Denver, CO
  • Stage-Gate Idea-to-Launch product training; Denver, CO

AWARDS AND VOLUNTEER WORK

  • Recognized with All-Hands-On-Deck award in 2002, 2004 and 2006 for superior efforts including research for Office Depot which generated a multi-million dollar contract and 30% market share gain.
  • Burton Snowboards Chill program volunteer for underserved youth in Colorado.
  • Project Angel Heart food prep volunteer for those coping with illnesses.

www.linkedin.com/in/bradrossini